What if you found out that your staple of a freshly baked cookie smell at an open-house may actually be hindering your chances of making a sale? According to an article in The Wall Street Journal, there is new research which suggests that chocolate-chip cookies and other baked goods are among the worst aromas to help you obtain an offer on a property.
Dr. Eric Spangenberg, dean of the college of business at Washington State University, conducted a study in which he and his associates evaluated how certain scents affected peoples’ spending in home-décor stores. On average, they found that shoppers spent more when a store had one simple scent, like orange, than when complex scents were introduced. The research behind this study suggests that complex scents distract people, and instead of determining at an open-house or showing whether or not this is the place they want to live, they are subconsciously trying to figure out what exact aroma they smell.
Along with keeping open-house scents simple, Spangenberg also suggests that they be congruent with the home that is being shown. A cedar smell may work in a cabin or mountain home, while lemon or green tea may work for a beach home. So in keeping with the WSJ’s article, in order to make a fast sale for top dollar, put down the cookie dough and pick up the basil!
As reported by The Wall Street Journal:
Worst Scents: potpourri, gourmet foods, chocolate-chip cookies, and other baked goods
Best Scents: lemon, green tea, cedar, pine, basil, vanilla
Re-Blogged From: http://blog.luxuryhomemarketing.com/2013/04/do-you-smell-a-sale.html
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